Assignment About Google Essay

The question requires the student to assess how successful Nintendo Wii has been in meeting the needs of todays maneuver through new product development. The coiffure here is dependent on the students ability to analyse and evaluate the case study. The students ar expected to make reference to retail marketing mix in their answer. Students answer should include the following or other equivalent answers Considerations when ontogenesis new product strategy i. current Corporate Planning ii. Ongoing Market Planning iii. Ongoing Technology Management iv. Opportunity abridgment/Serendipity . Market Penetration vi. Market increase vii. Product Development viii. variegation Application of Pearsons Uncertainty Map i. Exploratory Research ii. Development Engineering iii. Applications Engineering iv. Combining Market Opportunities Question 2 base on the case study, how can Nintendo Wii better manage innovation as a competitive tool in the field of developmental maneuver? Answer The q uestion requires the student to identify organization characteristics and further pep up organization changes to facilitate innovation process at heart Nintendo Wii.The answer here is dependent on the students ability to analyse and bring back reason for choosing any relevant issues. The organization characteristics that facilitate the innovation process, students answer should include the following or other equivalent answers i. Growth predilection ii. Vigilance and external links iii. Commitment to technology and R& international ampereampD intensity iv. Acceptance of risks v. Cross function cooperation and coordination within the organization structure vi. Receptivity to change vii. Space for creativity viii. strategy towards innovation ix. Diverse range of skills Question 1 Percentage downplay of the case should be clearly discussed. 15% 2 Feasible industriousness should be discussed in depth 15% 3 Identify the multi-dimensional theory of float glass technology. 10% 4 Use of proper language, grammar, referencing, and realisation of external sources 10% Total 50% Question 2 1 Explain the dilemma, recognize the difficulties of managing uncertainty. 20% 2 Answers should be justified and must(prenominal) be logical and critical. 20% 3 Use of proper language, grammar, referencing, and identification of external sources 10% Total 50% Marking Scheme